Privacy Policy

Last updated: 10 October 2026

1. Who We Are

Athlon Metrics provides conversion rate optimisation (CRO) services to B2B SaaS businesses.

For the purposes of this Privacy Policy, “Athlon Metrics”, “we”, “us” and “our” refer to the person or business operating the Athlon Metrics website.

If you have any questions about this policy or how your personal information is used, contact us at:

Email: adnan@athlonmetrics.com

2. Information We Collect

We may collect and process the following information:

Contact information: Your name, email address and any information you include in an email to us.
Business information: Your company name, business website and information relevant to a potential business enquiry or project.
Website usage information: Technical information about how visitors use our website, where this is collected through website functionality, cookies or analytics tools.

Please do not send us sensitive personal information unless it is necessary and we have agreed to receive it.

3. How We Use Your Information

We may use your information to:

Respond to enquiries and requests.
Arrange introductory calls and discuss potential projects.
Provide and manage our services.
Maintain, secure and improve our website.
Meet applicable legal obligations.

We only use personal information where we have an appropriate legal basis to do so.

Depending on the circumstances, this may include taking steps at your request before entering into a contract, fulfilling a contract, complying with a legal obligation, or pursuing legitimate business interests where these do not override your rights.

4. How We Share Your Information

We do not sell your personal information.

We may share relevant information with service providers that help us operate our website or business, such as website hosting providers, booking platforms, email providers and analytics services, where applicable.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.

5. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to respond to enquiries, manage business relationships and meet legal obligations.

The appropriate retention period depends on the type of information and the circumstances. We securely delete or otherwise dispose of information when it is no longer needed, subject to applicable legal requirements.

6. Cookies and Website Analytics

Our website may use cookies and similar technologies to support essential website functions, security and, where enabled, analytics or other features.

The cookies and technologies used depend on the website configuration and any third-party tools installed.

Where required by law, we will seek consent before using non-essential cookies or similar technologies. You may also be able to manage cookies through your browser settings.

7. International Transfers

Some of our website or business service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take the steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place where necessary.

8. Your Data Protection Rights

Under applicable data protection law, you may have the right to:

Request access to your personal information.
Ask us to correct inaccurate information.
Request the deletion of your information.
Request that we restrict certain processing.
Object to certain uses of your information.
Request a copy of information you provided to us in a portable format, where applicable.
Withdraw consent where processing is based on consent.

These rights are subject to applicable legal conditions and exceptions.

To exercise a right, contact us at adnan@athlonmetrics.com

9. Data Security

We take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure. However, no method of transmitting or storing information online can be guaranteed to be completely secure.

10. Third-Party Websites and Services

Our website may contain links to third-party websites or services, including booking platforms. Those services operate under their own privacy policies and terms.

We encourage you to review their privacy information before providing personal information to them.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations. The latest version will be published on this page with an updated revision date.

12. Contact Us

For questions about this Privacy Policy or how we handle personal information, contact:

Athlon Metrics
Email: adnan@athlonmetrics.com